Athula works with founders and leadership teams on how to grow and scale: where to focus, and how to build the team and operations that get you there. Bring Filip in as an advisor, or as a fractional leader who also drives the work.
Startups to Fortune 500. Advisory starts at 90 minutes a month.
Too many directionsFocus + Growth
Sound familiar?
You've proven it works. Scaling it is a different job.
The early traction is real. Now there are more options than time, the team that got you here is stretched, and every decision on pricing, hiring or the next product feels bigger than the last.
Strong product, slow sales
Buyers like what they see but don't sign. The fix often starts with a pitch built around what the customer gets.
Too many directions at once
New segments, new products and new channels all look promising. Picking the few that matter is the hard part.
A team that outgrew its structure
Roles blur, the same problems get solved twice, and the founders are still the bottleneck for every decision.
Planning the next big step
A product expansion, a new market or a sale of the business, and no one on the team has done it before.
Who we work with
Founders of growth-stage companies
MarTech and AdTech companies
Agencies and consultancies
Enterprise marketing teams
Ways to work together
An advisor in your corner, or a leader on your team.
Both start from the same place: understanding how your business runs today, then agreeing on the few priorities that move it forward. The difference is who does the work.
Advisory
You lead. We help you decide.
90 min a month, at minimum
A senior sounding board for the founders and leadership team. You and your team own the work, and Filip helps you make the bigger calls with more confidence and less guesswork.
What's included
Regular strategy calls on your priorities
Ad-hoc access by text or Slack between calls
Introductions from Filip's network when they'll help
Honest feedback on plans, pitches and decisions
A good fit when
You have the people to execute and want an experienced view on positioning, pricing, go-to-market, team structure or what to build next.
Advisory + execution Fractional
We help you decide, then drive it.
1 day a week, at minimum
A part-time seat on your leadership team, as a fractional chief growth officer, CMO or head of MarTech. Filip owns an agreed part of the plan and is accountable for getting it done.
Everything in advisory, plus
Owning go-to-market strategy, pricing and the sales narrative
Structuring the team, setting clear ownership and improving operations
Planning and running product expansions
Working directly with your team, agencies and partners
Helping you hire the full-time leader when the time is right
A good fit when
The direction is clear and you need someone senior to make it happen, without the cost or commitment of a full-time executive hire.
Not sure yet? Start here
A focused working session
A half or full day with your leadership team to sharpen who you sell to, rebuild the story around outcomes, and leave with a 3, 6 and 12-month plan. It's the lowest commitment and the quickest way to test the fit.
Most companies don't need the same kind of help all year. We step in and step back with you.
01
Get clear
A working session or the first advisory calls. We learn how the business runs today and agree on where to focus.
02
Advise
Your team runs with the plan. Filip is on call for the decisions and introductions that keep it moving.
03
Step in
When something needs an owner, like a launch, a pricing change or a team rebuild, Filip moves into a fractional role.
04
Step back
Once a full-time leader is in place, we hand over cleanly and return to advising, or wrap up.
Where we help
The decisions that shape how you grow
We start with how you operate today and the outcome you're after, then work on the few things standing between the two.
Focus & positioning
Pick the customers you win with most, and tell a story about what they get, so the product is easier to buy.
Go-to-market & pricing
Pricing models that match the value you deliver, and a sales motion that fits how your buyers actually approve a purchase.
Team & operations
Team structure, clear ownership and the day-to-day processes that let the company grow without the founders in every decision.
Expansion & data foundations
Plan new products and markets in stages that each pay off, on data and technology that can scale with you.
Results
Clarity first. Growth follows.
From Filip's advisory work with startups and established brands, plus one program he led before founding Athula.
$0 to $30M
In yearly revenue for an adtech platform, with growth continuing. Filip advised on team structure, operations and product expansion.
Advisory client
2.5x
Annual revenue achieved in the sale of an online template business.
Advisory client
12x
Growth of a global MarTech line of business Filip built and led, with teams across three continents.
Led by Filip before Athula
5 sectors
Consumer packaged goods, health, automotive, travel and pet care, for startups and Fortune 500 brands.
Advisory and consulting
Built it. Scaled it.
Who you'll work with
Advice from someone who's carried the number.
Filip von Reiche has grown a business line from the ground up, structured and led teams of more than a hundred people, and owned the revenue targets that came with it. He brings that same practical view to every company he advises.
He started as a developer building payment and fraud platforms, spent more than two decades in senior roles across the WPP agency network, and now works directly with every Athula advisory client.
25+ years across software, AdTech, MarTech and analytics
Led teams of up to 128 people across three continents
Advisor to startups and Fortune 500 brands
Speaker at Adobe Summit, Braze Forge and eTail
Filip von Reiche, Founder
Fees, equity and terms
Shaped around your stage.
A company two years in has different needs than one preparing for a sale. Some engagements are a straightforward monthly fee. Earlier-stage companies sometimes prefer a mix of fee and equity or success-based terms, and an advisory board seat can make sense too. We'll work out what fits in a first conversation.
What's the difference between advisory and fractional?
As an advisor, Filip helps you decide and your team does the work. As a fractional leader, he also owns part of the work and is accountable for getting it done, much like a part-time member of your leadership team.
How much time does each one take?
Advisory starts at 90 minutes a month of scheduled strategy time, with ad-hoc access by text or Slack in between. Fractional starts at one day a week, and can grow from there when the work needs it.
Do you take equity?
It depends on your stage. Some engagements are a straightforward monthly fee. Earlier-stage companies sometimes prefer a mix of fee and equity or success-based terms. We work out what makes sense together in a first conversation.
Can we start small?
Yes. Many companies start with a half or full-day working session. It ends with a clear focus and a 3, 6 and 12-month plan, and it shows quickly whether ongoing advisory or a fractional role makes sense.
Is this only for marketing and MarTech companies?
No. Filip has advised companies across consumer packaged goods, health, automotive, travel and pet care, from startups to Fortune 500 brands. The common thread is a business that's ready to grow and needs clearer focus to get there. Data, MarTech and AdTech are where his experience runs deepest.
Who will we work with?
Filip von Reiche, Athula's founder, works directly with every advisory and fractional client.
Let's talk
Let's find your focus.
Tell us where the business is today and where you want it to be. We'll set up a conversation about which kind of help fits.
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