MarTech and data transformation consulting
We get marketing teams unstuck.
You already own the tools. Athula helps marketing, technology and data leaders get more out of their CDP, CRM and engagement platforms, with quick wins first and a simpler, faster system after that.
No new platforms to buy. We start with what you have.
Sound familiar?
It shouldn't be this complicated.
Customer acquisition costs keep climbing while AI changes how customers find you. Now the board wants an AI plan that lowers CAC by next quarter, your data platform ships new features every month, and your team is still stitching campaigns together by hand.
Today
With Athula
Expected to fix it with AI
Every leader is being asked for an AI plan that lowers CAC and lifts ROAS. Few have the data foundation to make it work.
Paying more for every customer
Customer acquisition costs keep rising, and every dollar has to prove itself.
A data platform that outruns the team
Databricks, your CDP and your engagement platform release something new every month. Most of it never gets used.
Tools that don't talk
Dozens of platforms, overlapping licenses and customer data that never quite lines up.
There's a calmer way
Take a breath. We keep up so you don't have to.
New AI tools, platform features and channel shifts land every week. We track what's worth your time, then help you put the right few to work on the tools you already own.
See where to start-
Expected to fix it with AI
We pick the AI that's worth it.
A short, tested list of uses that fit your data and your team.
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Paying more for every customer
We make every dollar easier to prove.
Smarter use of your customer data, plus measurement that shows what's working.
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A data platform that outruns the team
We turn new features into results.
We follow Databricks, CDP and engagement platform releases and tell you which ones matter.
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Tools that don't talk
We connect what you already own.
Fewer handoffs, cleaner data and one plan everyone can follow.
Who you'll work with
We've sat in your seat.
Athula's founder, Filip von Reiche, has inherited teams and tools he couldn't replace, with a hard number to hit anyway. That's why we start by getting what you already have to work together, long before anyone suggests buying something new.
Filip works directly with every Athula client, bringing more than two decades in senior roles across the WPP agency network, most recently at VML.
- 25+ years across software, AdTech, MarTech and analytics
- Grew a global MarTech practice more than 12x
- Braze Certified Practitioner and Developer
- Speaker at Adobe Summit, Braze Forge and eTail
- Contributor to the W3C web data layer standard
Filip von Reiche, Founder
How it works
Unstick. Lighten. Accelerate.
A simple plan that pays off early and keeps building.
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01
Unstick
We learn how your team works today, then deliver quick wins on the pain points that hurt most.
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02
Lighten
We step back to see how your tools, processes and teams fit together, then close the gaps and cut what you don't need.
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03
Accelerate
We put AI and automation to work with built-in quality checks, so your team moves faster and makes fewer mistakes.
Results
Small changes, big difference.
From Athula client work, plus one program Filip led before founding Athula.
42%
Faster time to market, from 55 days to 32, for a global pet care brand.
Led by Filip before Athula
Seconds
A weekly manual process that used to take hours now runs on its own.
Athula client
9,000 hrs
Freed each year, roughly five full-time roles, by solving one client's top five use cases.
Athula client
$500K
Saved in license fees in that same engagement.
Athula client
Services
MarTech and data consulting, where it counts
AI and automation, with built-in quality checks, are part of every engagement.
Data & CDP strategy
Get customer data connected and actually used. CDP adoption, identity, audiences and consent, with platforms like Segment, Databricks and Snowflake.
CRM & lifecycle
Lifecycle programs in Braze and Salesforce Marketing Cloud that run with far less manual effort, plus platform migrations and team training.
MarTech stack & roadmap
Decide what to keep, connect or retire, cut license costs, and plan next steps in stages that each pay off.
Fractional leadership
Senior MarTech and data leadership without a full-time hire, including getting agencies and internal teams behind one roadmap.
Fit check
Not sure we're the right fit?
Describe what's slowing your team down. You'll get a quick, honest read on whether Athula can help, and what a sensible first step could be.
FAQ
Questions leaders usually ask
What does Athula do?
Athula is a MarTech and data transformation consultancy. We help marketing, technology and data leaders get more out of the platforms they already own, starting with quick wins and then building a simpler, faster system.
Who is Athula a good fit for?
CMOs, CIOs, CDOs and heads of CRM or MarTech at mid-size and large organizations who inherited a complex setup. Fast-growing companies with a real lifecycle or data problem, especially on Braze or Salesforce Marketing Cloud, are a good fit too.
Do you sell software or recommend new platforms?
Athula doesn't resell software. We start with what you already have and only suggest something new when there's a proven gap.
Which platforms do you work with?
Most of our work is in data, automation, personalization and customer engagement platforms (CEPs), with platforms like Databricks, Twilio Segment, Braze and Salesforce Marketing Cloud. That work usually reaches into the platforms and point solutions around them: web analytics from Adobe and Google, identity services like LiveRamp, data clean rooms, ad platforms like Meta, Google Ads and The Trade Desk, Adobe Experience Platform, Snowflake, Shopify and more.
We've worked hands-on with many of these. The real secret is knowing the patterns of how these systems work together, because that's what makes it possible to simplify whatever stack you have today.
How does an engagement usually start?
Most start with a short discovery that ends in quick wins and a prioritized roadmap. Others start with a focused fix on one painful process, a platform migration or fractional leadership. Scope and timing are set together after a first conversation.
Can you work alongside our agencies and internal teams?
Yes. Getting several agencies and internal teams behind one shared outcome, with clear ownership for each, is one of Filip's strengths.
How do you use AI?
AI and automation are part of every engagement, always with built-in quality checks. Good data, identity and governance matter even more once AI is involved, so we fix those foundations as we go.
Can AI fix our CAC and ROAS?
It can help once the basics are in place. AI works best on connected, trustworthy first-party data with a clear way to measure results. We start there, then put AI to work on the few uses most likely to pay off.
Our data platform moves faster than we can keep up. Can you help?
Yes. We help you decide which new Databricks, CDP and engagement platform features matter for your goals, then roll them out in stages your team can absorb.
Do you run paid media?
We don't run day-to-day media buying. We help paid media work harder by connecting it to your first-party data, audiences and measurement, so every dollar is easier to justify. When you need hands-on buying, we can bring in trusted partners and keep everything working as one plan.
A year from now, your team is the one everyone else envies.
Fewer tools, faster launches and AI that actually helps. And you're the one on stage explaining how you did it.
Let's talk
Let's get your team unstuck.
Tell us a little about where things stand, and we'll set up a conversation about your first quick win.